Diary of an Art Dealer: “Hedge Fund, Tarmac, and Takeoff”

By Bobbie Samuels

Selling a painting should, in theory, be a straightforward process. The client chooses a work, pays for it, and it is then carefully packaged and delivered. In reality, selling art,particularly to the ultra-wealthy,is more like staging an elaborate heist, except the only crime is against my sanity.

This week’s mission? Delivering a large, aggressively coloured painting of a piece of tarmac by Hedge Fund, to an anonymous Formula One driver,let’s call him Mr X,who decided, after several months of indecision, that it was exactly what his Monaco penthouse needed. “It speaks to me,” he had said on the phone, in the deeply serious tone that men use when they’ve just discovered contemporary art.

The painting in question is by a conceptual artist known for his ironic takes on finance and power structures. It is titled Bit of Road #34, which means there are presumably Bits of Road #1 to #33 lurking in the homes of equally serious men. It is large, it is loud, and it is, unmistakably, a close-up of some rather ordinary-looking asphalt,but in bold colours.

The first problem: Mr X wanted the painting immediately. This meant I had to organise not just a courier but personally accompany the work on his private jet. “We’ll send a car,” his assistant assured me. “Just be ready.”

Be ready for what, exactly, was unclear.

The second problem: packaging. A painting of this size and intensity does not simply get wrapped in a bit of bubble wrap and shoved into the back of a car. No, it requires museum-grade handling. Fiona, my gallery assistant, stood next to the crate as it was being prepared, watching nervously. “What if he changes his mind?” she asked.

I considered this. Mr X had, after all, taken four months to decide he definitely wanted the painting, during which time he had requested photos, a video, a mocked-up image of it in his home, and, inexplicably, a picture of me standing next to it “for scale.” He had then asked if we could commission a bigger version, before realising his walls were not, in fact, infinite.

But, by some miracle, the crate was sealed, a very expensive courier service was booked, and I was soon sitting in the back of a blacked-out SUV with a painting of a road strapped in beside me, being driven towards a private jet terminal. The driver did not speak but exuded an energy that suggested he had transported many questionable things in his time.

At the terminal, Mr X’s assistant greeted me with the air of someone who was both used to doing absurd things and entirely numb to them. “Welcome,” she said, glancing at the crate. “He’s very excited.”

Boarding a private jet with a painting of tarmac is a strangely humbling experience. While other passengers might bring luggage or a small dog, I was carefully escorting what was essentially an abstract road surface onto a Gulfstream. The flight attendants did not blink. Clearly, this was not even in the top five strangest things they had seen.

Upon arrival in Monaco, the situation escalated into what I can only describe as a logistical opera. The painting was too large to fit into Mr X’s building’s lift. “We’ll have to carry it up the stairs,” his assistant declared. The stairs, I should add, were marble, winding, and designed for people who had never carried anything heavier than a champagne flute. I briefly imagined the crate slipping and crashing through several floors of unimaginable wealth.

Eventually, with much sweating and some questionable manoeuvring, the painting was placed exactly where Mr X wanted it,above a very large, very white sofa. He arrived moments later, wearing an expensive tracksuit and an expression of deep artistic appreciation. “Perfect,” he said, staring at the piece. Then he turned to me. “Do you think I should get another one?”

I smiled, because there is only ever one answer to that question.

“Yes,” I said. “Definitely.”

Bobbie

My Life as an Art Dealer: “Penalty Kicks and Priceless Prints”

By Harissa Beaumont

By now, I should know that if a week seems like it’s going to be straightforward, something catastrophic is lurking just out of sight. This was meant to be a calm period,tie up loose ends, chase unpaid invoices, and, in an ideal world, sit still for five minutes without someone calling to ask, “Do you think this will double in value by June?” Instead, I found myself negotiating with a Premier League footballer about whether a Monty Carlo picture was too intellectual for his dining room.

Monday began in an unusual way: standing outside the gallery in the bitter cold, waiting for the world’s slowest locksmith to arrive. The lock had “been temperamental” for a while, which is code for “completely broken, but I kept ignoring it.” Fiona, my gallery assistant, suggested I see this as an artistic metaphor. I suggested she fetch us coffee instead.

By midday, the lock had been fixed (by a man who called me “darlin’” seven times in five minutes), and I was on my way to a meeting with a very high-profile client, one of the most expensive footballers in the world. I will call him Leo so he can’t be identified. Leo is Italian, adored by tabloid journalists, and,crucially,newly obsessed with contemporary art. His agent had emailed saying Leo was “looking to start collecting seriously.” This, translated, meant: Leo has recently discovered Instagram and would like his house to look like an editorial shoot.

I met him at his townhouse in Chelsea, where a housekeeper in head-to-toe black silently brought us espressos. “I love art,” Leo announced, gesturing vaguely at a wall that was, so far, empty. “I want something… big.”

We looked through a few options. A bright, abstract canvas by a celebrated abstractist Ptolemy? “Too messy.” A striking minimalist piece in shades of grey? “Too sad.” Then we got to a signed Monty Carlo piece, and his face lit up. “This is cool,” he said. “Monty Carlo, he’s… good, right?”

“Yes,” I said carefully, because I had learned from past experiences that over-explaining things to certain clients is a one-way ticket to disaster.

“I love that it’s deep,” Leo continued. “But not too deep.”

I nodded. “Exactly.”

“I think I’ll get it,” he said, then paused. “But do you think it’s too intellectual for the dining room?”

At this point, I had two choices:

1. Explain that Monty Carlo was a genius whose work explored power, and identity, and that no picture in history had ever been too intellectual for a dining room.

2. Say, “No, it’s perfect.”

I went with Option 2.

Wednesday was marked by an incident I can only describe as profoundly irritating. A woman stormed into the gallery wearing an impractically large fur hat and demanded, “Where is the pink painting?”

I blinked. “Which pink painting?”

“The one I saw here last year,” she said, as though I run a museum where everything stays in exactly the same place for eternity.

I explained that, unfortunately, paintings do tend to sell and that the pink painting in question was now in a house in the South of France. She let out a deep sigh, as though this were a personal attack. “I knew I should have bought it.”

“Yes,” I said.

There was a long silence. “Do you have anything similar?”

“Not really. Although I have a pink balloon you can have for free.”

Another long silence. Then she left, looking deeply wounded, as though I had personally denied her happiness.

Thursday was mostly spent dealing with logistics. I had to coordinate the shipment of a sculpture to a collector in Dubai, which meant six different phone calls to a shipping company where nobody seemed to know what was happening. “It’s an awkward size,” one of them told me, as though I hadn’t already seen the sculpture and deduced this for myself. Meanwhile, Jack Landon’s assistant sent yet another email asking if the artist of the iPhone sculpture would consider making a mini version for Jack’s private jet. I forwarded it directly to the artist, who responded with, “Absolutely not,” followed by an emoji that I assume was meant to represent despair.

And then, just when I thought I could quietly slip into the weekend, Leo’s agent called. “Leo’s obsessed with his Monty,” he said.

“Oh, fantastic.”

“Yes, and now he’s thinking maybe he does want something intellectual.”

I closed my eyes. “Right.”

“So he wants a Ptolemy as well. Abstract is intellectual, right?”

”Yes, yes, abstract is intellectual.”

”Great. Send one over. In green.”

This is the job.

Until next week,

Harissa

ART WORLD EXPOSED – EPISODE 73

“PLUCKED FROM OBSCURITY: THE FEATHER ARTIST RUFFLING THE MARKET”

Welcome back to Art World Exposed. Your hosts, Saldo Caluthe and Tomas Sinke, return with another deep-dive into the absurd, the avant-garde, and the potentially profound.

This week, we take flight with Cassian Plum, the enigmatic artist whose intricate, large-scale installations made entirely from feathers have captivated collectors and deeply unsettled the pigeon community. Is his work an ethereal meditation on weightlessness, or just an elaborate excuse to own a very large birdcage?

And in other news: If anyone has seen The Melancholy of Mr. Puddles, please let us know. The painting was stolen from a private collection last week, and despite its bizarre name, it is reportedly worth millions.

TIMESTAMPS & SEGMENTS

00:00 , Intro: Is It Still Art If It Makes You Sneeze?

Saldo and Tomas kick things off by debating whether art should be physically irritating. Have we reached the point where allergic reactions are part of the aesthetic experience?

06:10 , Cassian Plum: The Artist Who Works Exclusively in Feathers

• A look at Plum’s latest installation, The Winged Echo, a 40-foot wall of meticulously arranged feathers sourced from “ethically ambiguous” origins.

• Museums are scrambling to acquire his work, but storage specialists are reportedly “not thrilled” about the long-term preservation of bird-based materials.

13:30 , Interview: Art Critic Fenella de Courcy on Why Feathers Are “The New Canvas”

We sit down with returning guest and “aesthetic theorist” Fenella de Courcy, who explains:

• How Plum’s work “disrupts the conventional weight of meaning”

• The complex political implications of avian-inspired minimalism

• Why collectors are suddenly spending small fortunes on what is, ultimately, just a pile of feathers

22:00 , The Ethics of Feather Art: Where Do They All Come From?

Saldo and Tomas investigate the whispers surrounding Plum’s supply chain. Some sources claim the feathers are “naturally sourced,” while others suggest a rogue taxidermist may be involved. Is this a delicate meditation on flight, or a logistical nightmare for bird conservationists?

30:40 , The Search for The Melancholy of Mr. Puddles

A somber yet perplexing detour: A painting with a rather ridiculous name has been stolen from a private collection, and authorities are baffled.

• The painting’s owner, billionaire hedge fund manager Gregor Blythe, insists it is “priceless” and “not at all amusing.”

• Art thieves remain at large, and so does Mr. Puddles. Call in if you have seen the picture in a rogue museum.

38:15 , Listener Question: “If I Glue a Feather to a Rock, Is It Conceptual or Just Littering?”

Saldo and Tomas debate the thin line between deep artistic statement and accidental environmental hazard.

44:50 , Final Thoughts: The Future of Ephemeral Materials in Art

Saldo predicts that the next logical step is an artist who works exclusively with gusts of wind. Tomas argues that feathers are at least more tangible than some recent conceptual works, including an artist who once exhibited a locked safe with “something profound inside” but refused to open it.

Join us next week for “Painting Without Paint: The Artist Who Only Uses Shadows”, featuring an exclusive interview with a curator who insists it’s “not just someone standing in front of a light.”

If you have any leads on The Melancholy of Mr. Puddles, please contact the show. Also, follow us on Instagram unless you believe social media is a conceptual trap, in which case… respect.

A satisfied client allowed us to post their letter of thanks!

Tunbridge Wells

13 June 2025

Dear PW Gallery,

I wanted to write personally to thank you for the extraordinary portrait commissioned by me of my twin sister, created by the remarkable Mr Hedge Fund. It arrived with all the colours, blacks, confidence, and wit I had hoped for. The artist is a genius and should be knighted.

The piece is vibrant, bold, and entirely modern, yet somehow captures something timeless about Woodie (and, curiously, about me as well). There’s a striking duality in it. Friends and family who’ve seen it all say the same: “It’s her of course, but it’s you too.” I can only assume this is the true magic of Mr Fund’s vision; he’s given me not only the portrait I asked for, but another I didn’t realise I wanted. Two for the price of one, as someone joked at the unveiling. How we laughed.

The colours sing. The composition crackles with personality. And there’s a subtle warmth beneath the digital sharpness that’s hard to describe but deeply felt. It now hangs in my sitting room and I catch myself smiling at it every day, sometimes with affection, sometimes with a curious feeling of being the second best version of me in the room.

Please do pass on my thanks to Mr Hedge Fund. He’s captured something truly special. And thank you again for guiding the commission with such care and enthusiasm. It’s not every day one receives a portrait that feels like both a celebration, a mirror and a ticket to the art collecting elite. Everyone who’s anyone has a portrait by Hedge Fund – it stands to reason then that I am now someone!

With all best wishes, I will be in touch about the portraits of my goldfish that we talked about,

Clarissa Tweedie

ART WORLD EXPOSED PODCAST– EPISODE 48

ART WORLD EXPOSED PODCAST– EPISODE 48

“IS IT ART, OR JUST A REALLY LONG BATH?”

Welcome back to Art World Exposed, the only podcast unafraid to ask: Is that performance art, or did someone just fall asleep in the bath? Your hosts, Saldo Caluthe and Tomas Sinke, are here to dissect the latest absurdities, scandals, and conceptual strokes of alleged genius in the contemporary art world.

This week, we turn our ever-critical eyes to the work of Orpheline d’Aubergine, the Paris-based performance artist who has locked herself inside a clawfoot bathtub in a disused subway station and refuses to leave “until the water tells her it is time.” Is this a profound meditation on the fluidity of existence, or just an extremely elaborate way to avoid paying rent?

00:00 , Intro: Why Do We Keep Doing This?

Saldo and Tomas open with their usual mix of exhausted resignation and reluctant fascination. Have we reached the end of meaning, or is there still money to be made?

05:20 , The Orpheline d’Aubergine Phenomenon: A Woman, A Bathtub, A Moment

• A deep dive (pun unavoidable) into Orpheline’s latest work, L’eau, c’est moi, which she describes as “a durational performance that transcends time, hygiene, and common sense.”

• Rumours suggest that she’s run out of bath salts but remains “spiritually buoyant.”

12:45 , Interview: Orpheline’s Theoretical Spokesperson

Since Orpheline refuses to speak to the press directly (because words are “bourgeois”), we interview her self-appointed artistic spokesperson, Clément Roux, who explains:

• The bathtub is a metaphor for everything

• Why Orpheline has banned visitors from bringing her towels

• How the work critiques capitalism by ensuring she contributes nothing to it

21:30 , Performance Art in Crisis: Are We Just Watching People Do Nothing?

Saldo and Tomas debate whether performance art has become a race to see who can remain motionless the longest.

• Historical comparison: Marina Abramović’s silent staring vs. literal hibernation as an artistic act

• Is there an avant-garde arms race toward absolute inactivity?

30:50 , The Art Market Reacts: Can You Sell a Bath?

• A Heckle’s representative weighs in on whether Orpheline’s bathtub will be auctioned off once she finally exits (Spoiler: Yes, and it’s already estimated at $5,000,000).

• The inevitable question: NFT or physical relic?

• Which billionaire collector will claim the right to drain the tub?

39:15 , Listener Question: “Is This Any Different From My Roommate Not Paying Rent?”

Saldo and Tomas debate whether unpaid performance art is just what happens when you “conceptualize” your way out of financial responsibility.

45:00 , Final Thoughts: The Future of Inactivity in Art

Saldo predicts that the next step in avant-garde art will be an artist who refuses to be born at all. Tomas suggests that a performance piece involving someone slowly metamorphosing into a couch might already be in development.

Join us next week for “I Made a Sculpture Out of Your Bank Statements: A Conversation on Data as Art,” featuring an artist currently being sued by several financial institutions.