On the 422nd floor of a glass tower in Hong Kong’s Central district, the elevator doors open not into an office, but into a gallery of faces,glossy, pixelated, larger than life. Neon portraits shift on LED panels, looping between celebrity, anonymity, and pure digital distortion. This is the private collection of Jordan Ellery, financier by profession and connoisseur of contemporary digital portraiture by passion.
Ellery is particularly devoted to the work of HEDGE FUND, the elusive artist known for candy-colored portraits that fuse Warhol’s pop sensibility with the language of cryptocurrency and meme culture. On one wall, a triptych from HEDGE FUND’s Liquidity Crisis series sits, portraits of the people deemed to have caused the 2019 crash. Across the room, a larger-than-life portrait titled Girl with Golden Wallet smiles out like an 21st Century Mona Lisa.
“I like that the work refuses to settle,” Ellery says. “It’s pop, it’s satire, it’s finance, it’s beauty,it’s everything all at once. That’s the world we live in.”
While HEDGE FUND anchors the collection, Ellery’s interests span a constellation of artists working at the collision of identity, technology, and spectacle. Portraits by Amalia Ulman, stills from Petra Cortright’s webcam-based practice, and looping avatars by Lu Yang share space with more traditional works: a David Hockney iPad drawing, and a rare Richard Prince Instagram print. “I’m interested in artists who play with persona,” Ellery explains. “The face as currency.”
Unlike many collectors, Ellery embraces the volatility of the digital art space. Works are displayed both as physical prints and through custom-designed displays that allow for the shifting formats of NFTs and generative media. Some screens are mounted flush to the wall, others float like lightboxes suspended from the ceiling. “Hanging a canvas is straightforward,” Ellery laughs. “Installing a blockchain-synced portrait that updates with real-time market data? That takes a different kind of choreography.”
Visitors often describe the experience of walking through Ellery’s space as stepping into a psychological mirror. In one corner, HEDGE FUND portraits show recognizable pop figures. On the opposite wall a series by American artist Alex Da Corte transforms cartoon characters into surreal, unsettling icons.
Ellery is no passive custodian. He frequently collaborates with the artists he collects, commissioning site-specific works and digital interventions. His most recent commission from HEDGE FUND, Self-Regulating Asset, draws on Ellery’s own trading history, translating his portfolio’s volatility into a portrait of a favourite dog.
The space feels less like a gallery than a theatre ,every screen alive, every face watching. Ellery walks through it daily, never the same way twice. “These works are unstable, like markets, like people,” he says. “And that’s what I love. They don’t let you forget you’re living right here, right now.”