Shoppers on London’s bustling Regent Street paused in amazement yesterday when a figure was spotted darting across the rooftops — leaping gaps between the historic buildings with the agility of a cat and the precision of a trained athlete. Witnesses described the scene as “like something out of an action film.”
But the mystery deepened after morning commuters and street cleaners began noticing stickers on lampposts, bins, and even bus stops. The sticker features a smiling, blob-like figure wearing oversized sunglasses — the known calling card of elusive graffiti artist 2cool.
Could the daredevil freerunner and the anonymous street artist be one and the same?
A Ghost Above the City
“It was just before 8 a.m. I looked up, and there he was — sprinting along the ledge of Liberty’s roof, arms out for balance, no safety gear, nothing,” said barista Jenna Leigh, who was opening up the café opposite. “He jumped to the building next door like it was nothing. It gave me chills, but I couldn’t stop watching.”
Several bystanders captured snippets of footage on their phones. In one clip now circulating on social media, the shadowy figure performs a precise kong vault over a skylight and disappears behind a chimney.
“He’s clearly trained. That wasn’t some amateur TikTok stunt,” said Mason Reeve, a parkour instructor from Camden. “That level of control takes years.”
Stickers and Speculation
Later that day, city workers reported finding over a dozen 2cool stickers near street corners surrounding Regent Street.
The character — a pudgy, cheerful blob with a constant smirk and dark sunglasses — has been appearing sporadically across London since late 2023. Sometimes he’s wheat-pasted in alleyways; other times, he appears in elaborate mural form in forgotten tunnels. But the sticker version, occasionally paired with a phrase like “I can’t possibly comment,” has become increasingly common.
“He’s everywhere — it’s genius branding, honestly,” said street art enthusiast and blogger, Marcus Santiago. “But this is the first time anyone’s linked 2cool with parkour. It adds this whole new dimension.”
Divided Opinions
Public reaction to the rooftop escapade has been sharply divided.
Some hail the mystery runner as a modern-day urban ninja, turning the city into his playground.
“Honestly, it’s inspiring,” said 19-year-old gaming student Freya Clarke. “He’s turning this gray, rigid city into something alive. That kind of creativity and courage is rare.”
Others are less amused.
“It’s reckless and selfish,” said councilman Daniel Hunt. “If he slips, he dies — or worse, lands on someone. And don’t get me started on the vandalism. Art or not, it’s illegal.”
There’s also concern from local shop owners.
“The roofs on Regent Street aren’t made for people to go running across them,” said Elaine Baxter, manager of a luxury clothing boutique. “It’s a historic area. Damage could cost thousands.”
Who Is 2cool?
Despite rising notoriety, 2cool’s true identity remains a mystery. Some believe he’s a collective rather than a single person. Others think the name is a decoy, or even a street art alter ego of a famous athlete or artist.
With no official footage of the rooftop runner’s face — just a blurry silhouette in a black hoodie and track pants — speculation continues to swirl, and will just increase until his real identity is discovered.
More Than Just a Stunt
Whether you see it as reckless thrill-seeking or urban performance art, one thing is clear: 2cool — or whoever is behind the Regent Street run — has captured the city’s imagination.
In a time when most of us are glued to screens and routines, one smiling blob is reminding Londoners to look up.
And wonder.
Seen the mystery freerunner or found a new 2cool sticker? Share your photos using #Whois2cool on Threads and X.