London’s Regent Street Rooftops: Parkour Daredevil Suspected to Be Graffiti Artist ‘2cool’

London’s Regent Street Rooftops: Parkour Daredevil Suspected to Be Graffiti Artist ‘2cool’

Shoppers on London’s bustling Regent Street paused in amazement yesterday when a figure was spotted darting across the rooftops — leaping gaps between the historic buildings with the agility of a cat and the precision of a trained athlete. Witnesses described the scene as “like something out of an action film.”

But the mystery deepened after morning commuters and street cleaners began noticing stickers on lampposts, bins, and even bus stops. The sticker features a smiling, blob-like figure wearing oversized sunglasses — the known calling card of elusive graffiti artist 2cool.

Could the daredevil freerunner and the anonymous street artist be one and the same?

A Ghost Above the City

“It was just before 8 a.m. I looked up, and there he was — sprinting along the ledge of Liberty’s roof, arms out for balance, no safety gear, nothing,” said barista Jenna Leigh, who was opening up the café opposite. “He jumped to the building next door like it was nothing. It gave me chills, but I couldn’t stop watching.”

Several bystanders captured snippets of footage on their phones. In one clip now circulating on social media, the shadowy figure performs a precise kong vault over a skylight and disappears behind a chimney.

“He’s clearly trained. That wasn’t some amateur TikTok stunt,” said Mason Reeve, a parkour instructor from Camden. “That level of control takes years.”

Stickers and Speculation

Later that day, city workers reported finding over a dozen 2cool stickers near street corners surrounding Regent Street.

The character — a pudgy, cheerful blob with a constant smirk and dark sunglasses — has been appearing sporadically across London since late 2023. Sometimes he’s wheat-pasted in alleyways; other times, he appears in elaborate mural form in forgotten tunnels. But the sticker version, occasionally paired with a phrase like “I can’t possibly comment,” has become increasingly common.

“He’s everywhere — it’s genius branding, honestly,” said street art enthusiast and blogger, Marcus Santiago. “But this is the first time anyone’s linked 2cool with parkour. It adds this whole new dimension.”

Divided Opinions

Public reaction to the rooftop escapade has been sharply divided.

Some hail the mystery runner as a modern-day urban ninja, turning the city into his playground.

“Honestly, it’s inspiring,” said 19-year-old gaming student Freya Clarke. “He’s turning this gray, rigid city into something alive. That kind of creativity and courage is rare.”

Others are less amused.

“It’s reckless and selfish,” said councilman Daniel Hunt. “If he slips, he dies — or worse, lands on someone. And don’t get me started on the vandalism. Art or not, it’s illegal.”

There’s also concern from local shop owners.

“The roofs on Regent Street aren’t made for people to go running across them,” said Elaine Baxter, manager of a luxury clothing boutique. “It’s a historic area. Damage could cost thousands.”

Who Is 2cool?

Despite rising notoriety, 2cool’s true identity remains a mystery. Some believe he’s a collective rather than a single person. Others think the name is a decoy, or even a street art alter ego of a famous athlete or artist.

With no official footage of the rooftop runner’s face — just a blurry silhouette in a black hoodie and track pants — speculation continues to swirl, and will just increase until his real identity is discovered.

More Than Just a Stunt

Whether you see it as reckless thrill-seeking or urban performance art, one thing is clear: 2cool — or whoever is behind the Regent Street run — has captured the city’s imagination.

In a time when most of us are glued to screens and routines, one smiling blob is reminding Londoners to look up.

And wonder.

Seen the mystery freerunner or found a new 2cool sticker? Share your photos using #Whois2cool on Threads and X.

Storror, Parkour and the Aesthetics of Urban Transgression

Storror and the Aesthetics of Urban Transgression

Parkour — the art of moving through the city with maximum speed and economy — arrived in the public imagination as a kind of kinetic sublime: a human body negotiating the modernist geometry of steps, balustrades and façades with a grace and style that repurposes urban architecture. If, in the 1990s and early 2000s, the niche cinema of Jump London and Jump Britain gave freerunning a documentary halo, the UK collective Storror has, in the last decade and a half, translated that aura into a deliberate practice of image-making, brand formation and theatrical risk. Founded in 2010 by a core from Horsham and quickly consolidating into a seven-strong team — Max and Benj Cave, Drew Taylor, Toby Segar, the Powell brothers and Josh Burnett Blake — Storror self-fashioned as both performance troupe and media studio. 

To read Storror from an art-historical angle is to see them as heirs to several modern legacies at once: the Situationist dérive and psychogeography (the practice of drifting through the city to reveal hidden affects), Gordon Matta-Clark’s “anarchitecture” and his radical cuts into urban fabric, and Yves Klein’s performance gestures that turn the body into a metonym for a conceptual project (think Klein’s Leap into the Void). Where Matta-Clark physically excised and reconfigured space to reveal the contingency of architecture, Storror performs the inverse — re-inhabiting and re-narrativising already-constructed sites by putting the mobile body at their visible centre. Their rooftop runs, cliff plunges and dam races are not merely athletic feats: they operate as site-specific propositions that re-distribute the sensory register of place, insisting that urban surfaces be read as scores for choreographic intervention. (One might also invoke Walter Benjamin’s flâneur — now, however, mechanised with GoPros and drones — who does not simply stroll but negotiates spectacle.) 

The collective’s visual grammar is worth close attention. Storror’s films choreograph scale by alternating intimate POV shots with drone panoramas — a dialectic of immersion and overview that produces a peculiar epistemology of the city. These juxtapositions recall the modernist cinema’s oscillation between the subjective and the omniscient, but with a digital twist: the drone’s gaze is not the godlike eye of Eisenstein but a sympathetic camera that valorises skill as knowledge. Their longform documentary projects — including SuperTramps: Thailand and Roof Culture Asia — and their work on commercial film projects have extended parkour into a narrative field of documentary, travelogue and branded spectacle. 

There is a paradox at the heart of Storror’s practice that makes them a singular subject for contemporary aesthetics. On one hand, they celebrate the tactile, improvisatory intelligence of the body: training, repetition, and a kind of vernacular virtuosity that resists institutional capture. On the other, they are consummate producers of image economies: YouTube channels with millions of subscribers, monetised documentaries, collaborations with mainstream cinema. The Situationists warned against the colonising tendencies of spectacle; Storror embodies both the critique and its absorption. Their performances critique cities by revealing alternative uses of built form, but those revelations are themselves re-packaged and monetised within global attention markets. The result is an ambivalent art: emancipatory in gesture, commercial in circulation.

This ambivalence has ethical and political dimensions. Parkour’s iconography — islands of bravado on private rooftops, leaps over voids — can flirt with irresponsibility; controversies have followed, and Storror have had to navigate the consequences of highly visible stunts that brush up against public and protected spaces. The group has, at times, apologised for episodes that landed them in the crosshairs of public opinion, a reminder that the aesthetics of transgression are also regulated by legal and ecological frameworks. 

Seen through the prism of contemporary art theory, Storror’s work also forces a rethinking of the body as medium. Where performance art of the 1970s used endurance to contest institutional norms, Storror uses risk as a communicative strategy in an attention economy: the body signals authenticity because authenticity still registers as capital. Yet there is something stubbornly democratic in their visuality. Their videos are manifestos and travelogues: they invite adaptation and community-building across global parkour networks. In that sense they are less Duchampian readymade than pedagogical practice — a living curriculum for an aspirant urban movement.

Finally, there is an aesthetic pleasure that cannot be reduced to branding: the ecstatic choreography of a group moving as one across thresholds; the paradoxical stillness of the pause before a jump; the suspension of doubt mid-air. These are moments of what Jacques Rancière might call a re-distribution of the sensible, where what is visible (and socially legible) is remade by the skillful transposition of bodies and built environment. Storror’s films make us look twice at banal infrastructures — dam walls, alleyways, rooftops — and ask what else these surfaces could mean. That inquisitiveness, more than any subscriber statistic, is their most artful gift.

Storror’s uneasy diplomacy between insurgent practice and media fluency encapsulates a contemporary condition: the artist-athlete who both resists and leverages spectacle. In doing so they have evolved parkour from a subcultural practice into a form that is at once performative, cinematic and historically legible — a body of work that insists the city is always an artwork in waiting. 

Art in Motion: Dafydda ap Gruffydd’s Parkour as Fine Art

There are few artists alive today who make motion itself the medium. Fewer still approach that motion with the grace, precision, and brilliance of Dafydda ap Gruffydd. Known for her enigmatic land art and long-distance walking projects, Dafydda has recently turned her quiet, relentless attention to an unlikely new canvas: parkour.

Parkour, often associated with urban rebellion and kinetic bravado, is reborn in Dafydda’s work as a form of contemplative sculpture—a choreography of refusal and respect. “I don’t leap,” she says in her typically understated tone, “I negotiate.” For Dafydda, vaulting a handrail is not about athleticism but about communion—with gravity, with architecture, with the land.

Her performances are fleeting. She will arrive in a location unannounced: a crumbling brick underpass in Swansea, a derelict footbridge outside Aberystwyth, or most recently, a half-forgotten cattle path in the Brecon Beacons. There, with almost monastic reverence, she executes what she calls “slow-parkour”—a hybrid of land art, movement study, and Welsh metaphysics. Each gesture is purposeful, but not necessarily dramatic; each landing is softened, nearly silent. There are few audiences. No cameras. Only the land watching back.

“I’m trying to bring qwest into physical form,” she explains, referencing the untranslatable Welsh term that recurs in all her statements. “Parkour becomes a kind of vertical walking. Not just across space, but up it—over it. Through it. For no reason, and yet absolutely necessarily.”

Indeed, Dafydda’s entire practice orbits around this concept of the obscure pilgrimage. Her previous project, Walking at Exactly 1.3 mph from Land’s End to Bristol, was cut short due to family responsibilities, but not before gaining her quiet renown among the walking-arts community. Her twin circumnavigations of the globe—performed in a pair of now-enshrined flip-flops—cemented her as a practitioner of extreme durational absurdism, equal parts sincerity and satire.

Now, in her parkour work, that tension has become elastic. There is comedy in watching a woman clamber slowly over a stile she could have easily bypassed. There is pathos in the way she flattens her body against a disused climbing wall, not to scale it, but to feel its temperature. “I’m not conquering anything,” she insists. “I’m listening.”

Her new book, How to Walk across your Living Room by Someone Who Has Walked across their Living Room, due for release this summer, furthers this ethos. The title masks a text that is quietly radical—a kind of anti-manifesto in which domestic terrain becomes the site of spiritual awakening. She refers to hallways as “corridors of becoming” and insists that we “make steps with full attention.” One footnote simply reads: “Have you tried rolling under your coffee table today?”

For Dafydda, parkour is less an act of defiance than of reverence. It is a method of acknowledging the vertical dimensions of human presence—climbing a wall not to escape, but to inhabit. She sees no contradiction between the wildness of her rural upbringing on Skomer Island and the concrete clutter of a cityscape. Both are landscapes. Both are temporary. And both, if stepped on just so, might whisper back.

As land artists increasingly grapple with questions of permanence, footprint, and environmental ethics, Dafydda ap Gruffydd offers a new proposition: that the most profound gesture might be the one that leaves no trace, not even a heel print in the dust. Her parkour is not showy, is hardly documented. It’s not about reaching the other side of the rail. It’s about the obscure reasons you decided to climb it in the first place. That, she reminds us, is the heart of qwest.

Collectors interested in Dafydda’s upcoming non-announced parkour interventions are encouraged to look out of their windows hopefully at precisely the right time.You never know…